Google’s June 2025 Core Algorithm Update: What You Need to Know
Breaking down the algorithm changes and what they mean for your content strategy
On June 30, 2025, Google began rolling out a broad core algorithm update, its second major update of the year. Unlike targeted updates (like spam or product reviews), this one affects all types of content and industries. The goal? To improve how Google ranks content based on relevance, helpfulness, and trustworthiness.
The Google March 2025 Core Algorithm Update, which rolled out from March 13 to March 27, focused on refining how Google evaluates content quality, user intent, and authenticity. Here are the key highlights from the March 2025 Core Update:
- Reduced Visibility for Forums (Except Reddit)
- Crackdown on Programmatic Content
- Content Quality Over Quantity
- AI Overviews and Zero-Click Impact
What This Means for SEO and Content Strategy
- Intent-first content is more important than ever. Content must solve real problems, not just rank well.
- Diversify your content formats: Combine blog posts, FAQs, videos, and community engagement.
- Avoid thin, templated, or AI-spun content that lacks human value.
- Monitor AI Overviews and adapt your strategy to maintain visibility in a zero-click environment.
This June 2025 Core Update builds on the momentum of the March 2025 update, reinforcing Google’s unwavering focus on high-quality, people-first content. Both updates reflect a clear shift away from rewarding mass-produced, programmatic, or overly optimized content, and instead prioritize material that demonstrates real experience, expertise, and trustworthiness. This evolution traces back to the Helpful Content Update launched in August 2022, which introduced the principle that content should serve people, not just algorithms.
The key takeaway from these updates is unmistakable: content creators must stop chasing rankings and start building value-driven, human-centered content. This shift supports a broader rediscovery of the importance of building strong, visible, and memorable brands – brands that earn trust, deliver consistent value, and stand out in a crowded digital landscape.
🧠 Key Takeaways
Helpful Content Is Front and Center
Google continues to prioritize content that is:
- Written for humans, not search engines
- Original, insightful, and well-structured
- Aligned with the searcher’s intent
If your content is thin, repetitive, or overly optimized, it may get targeted by the algorithm update. But I prefer to redirect the focus to serving the needs of the users.
E-E-A-T Is Still Critical. And Here’s Why
EEAT stands for:
- Experience: Does the content reflect first-hand or life experience?
- Expertise: Is the content created by someone knowledgeable in the subject?
- Authoritativeness: Is the creator or website recognized as a go-to source?
- Trustworthiness: Can users rely on the content to be accurate and safe?
This framework is used by Google’s Search Quality Raters to evaluate how well content meets users’ needs. While it’s not a direct ranking factor, it heavily influences how Google’s algorithms assess content quality.
Anticipated Effect of the Current Update
This ongoing update is expected to impact:
- Web results
- Image and video search
- News and Discover feeds
Expect volatility across multiple content formats.
✅ What You Should Do Now
Continue to monitor your content performance and rankings for the next several weeks. So, be patient and wait. Meanwhile, if you notice any sudden dips or significant changes, consider the recommendations in my final thoughts below.
- Wait for the full rollout (expected to take 2–3 weeks)
- Use Google Search Console to identify affected pages
- Focus on improving content, not chasing algorithm loopholes
If You Notice Ranking Drops? Don’t Panic
- Reward content that is genuinely useful to readers
- Demote content written primarily for SEO or algorithm manipulation
- Focus on people-first content
📌 Final Thoughts
This update reinforces a long-standing truth: quality wins. If your content is created with care, backed by expertise, and designed to help users, not just to manipulate rankings, you’re on the right track. Continue to implement the following SEO Content best practices:
- 🔍 Audit your content: Is it genuinely helpful? Does it answer real questions?
- ✍️ Update or rewrite underperforming pages
- 🧪 Test UX and mobile performance
- 📈 Monitor analytics and user behavior
- 🧰 Use Google’s Helpful Content Guidelines as your north star
📞 Need Help Navigating this?
In a previous blog post, we explored how regular website maintenance plays a vital role in supporting E-E-A-T. This connection is more important than ever in light of the June 2025 Core Update. Our team at Muumba Web Digital doesn’t chase trends. We help you build a timeless foundation that can grow with the algorithms, not against them.
Businesses that prioritize ongoing improvement signal to both users and search engines that they are committed to delivering value. This not only supports better rankings but also strengthens brand credibility over time. (👉 Read our full article on how regular website maintenance supports E-E-A-T.)
👉 Let’s talk about how to future-proof your content and SEO strategy today. Schedule a quick meeting to speak with our Experts.
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Hal Ngoy
Founder & CEO of Muumba Web Digital Entrepreneur. Kingdom Builder. Transformational Mentor. My passion is to inspire radical, inside-out transformation that awakens people to their divine potential and destiny. As Founder & CEO of Muumba Web Digital, I lead a creative branding and digital marketing agency dedicated to helping brands grow through strategic design, marketing, and web development. Rooted in Kingdom entrepreneurship, my work is built on excellence through transformation, not just for profit, but to build a legacy and advance societal renewal.
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