Muumba Web Digital

Muumba Web Digital Logo
Menu
Local SEO (Search Engine Optimization) Case Study

Building Local Authority for a Home Remodeling Business

  • Industry: Kitchen & Bathroom Remodeling, General Home Renovations
  • Service Provided: Local SEO (Search Engine Optimization)
  • Client Type: Small Business - Kitchen & Home Remodeling
  • Duration: May 2019 – April 2023

A home remodeling business came to us with zero first-page keyword rankings and minimal online visibility. Over four years, we implemented a comprehensive SEO strategy including on-page optimization, local directory consistency, and content distribution. The result was a jump to 64 first-page keywords and a 40% increase in organic traffic. Today, they dominate local search and generate steady leads through improved online presence.

MWD - Home Remodeling Services - Case Study

Overview: Navigating a Highly Competitive Local Market

The home remodeling industry is a crowded and competitive field, especially at the local level. Homeowners seeking kitchen, bathroom, or general renovation services typically turn to online searches to find professionals they trust. This makes organic search visibility crucial for growth. However, many small businesses in this industry struggle to build digital authority or attract meaningful traffic without strategic SEO implementation.

When this client approached Muumba Web Digital in May 2019, they had a minimal online presence and ranked for zero keywords on the first page of search engines. Although they had a functioning website, it wasn’t attracting enough traffic or converting leads. Their primary goal was to increase website traffic and visibility in local search results to grow their customer base.

Our Strategy & SEO Approach

To help the business stand out in their local area and attract more qualified leads, we developed and implemented a long-term SEO campaign focused on three core areas:
1. Extensive Keyword Research

We began by identifying how local customers searched for home remodeling services. This included targeting high-intent keywords such as:

  • "kitchen remodeling near me"
  • "bathroom renovation contractor [city]"
  • “home remodeler [zip code]"

We prioritized search terms with strong buyer intent and balanced search volume, giving us a roadmap for building content and optimizing the website.

2. On-Page SEO Optimization

On-page optimization laid the foundation for search visibility:

  • Title tags, meta descriptions, and headers were rewritten to reflect targeted keywords.
  • We optimized URL structures, image alt texts, internal linking, and added schema markup to improve local SEO signals.
  • We ensured that website content clearly explained services, locations served, and included localized keyword variations.
  • Technical SEO audits resolved issues like page speed, mobile usability, and site structure for better indexing.

We prioritized search terms with strong buyer intent and balanced search volume, giving us a roadmap for building content and optimizing the website.

3. Off-Page SEO & Local Listings
To boost local authority and trust signals:
  • We created and updated Google My Business and Bing Local profiles with consistent NAP (Name, Address, Phone Number) information.
  • Built citations across top-tier directories such as Yelp, Houzz, HomeAdvisor, and industry-specific platforms.
  • Acquired high-quality backlinks through guest blogging, partnerships with local bloggers, and submission to relevant directories.
  • Ran content distribution campaigns to publish SEO-friendly articles on third-party websites, driving referral traffic and domain authority.

Results: From Invisible to In-Demand

Organic Keyword Rankings
  • August 2019 (90 Days In): From 0 to 12 keywords on Page 1 of search engines.
  • May 2021 (2 Years In): Now ranking for 30 keywords on Page 1.
  • May 2022 (3 Years In): Increased to 40 keywords on Page 1.
  • April 2023 (4 Years In): Ranked for 64 keywords on Page 1 — a 6,300% increase in first-page visibility over the campaign period.
Google My Business (Last 30 Days Snapshot)
  • 2.1k Total Views (1.9k via Listing Search + 237 from Maps)
  • 408 Total Actions: 192 Website Visits; 94 Request Directions; 122 Calls
Google Analytics (Last 3 Months)
  • 2,120 Website Visits: 35.24% increase
  • 1,296 Google Organic Sessions: 40.56% increase
  • 5,571 Pageviews: 31.36% increase

Conclusion: A Blueprint for Long-Term Local SEO Success

This case study is a testament to the power of long-term SEO in transforming a local business’s visibility and performance. By combining technical expertise, targeted content strategy, and local optimization, we helped this remodeling business become a dominant player in their market. They now enjoy consistent traffic, stronger customer engagement, and a reliable flow of qualified leads,  all driven by sustainable organic search.

SEO isn’t a quick fix. It’s a foundation. And when built right, it elevates everything.

Scroll to Top