A local catering service provider partnered with Muumba Web Digital to address low conversions and high advertising costs in a highly competitive market. In just three months, our team implemented a tailored optimization strategy using refined keyword targeting, smart bidding, creative A/B testing, and localized outreach.
As a result, conversions more than doubled from 81 in March to 189 in May, while the cost per acquisition dropped by 36.5%, and the conversion rate surged from 10.41% to 19.05%. This case highlights the power of precision-targeted digital advertising in driving measurable growth for local service businesses.
The catering industry is highly dynamic and seasonal, with strong competition from local and regional providers who rely heavily on reputation, visibility, and customer reviews. In today’s digital-first economy, even the best food and service can be overshadowed without a smart and strategic online presence. Small catering businesses often struggle with poorly optimized ads, high cost-per-acquisition (CPA), and low conversion rates due to limited targeting, weak creative execution, and underutilized tools in local search.
To stand out, catering businesses need more than just great photos or menus, they need hyper-local targeting, data-driven advertising, and adaptive content strategies that appeal to both individuals and corporate clients. This is where Muumba Web Digital’s Digital Marketing Solutions deliver transformative impact.
When the client, a local catering service provider came to us in March 2024, their Google Ads campaigns were underperforming:
The business needed to improve ad efficiency, increase conversion volume, and reduce customer acquisition costs, all while competing in a saturated local food services market.
We crafted a results-driven optimization campaign centered around improving ad quality, reach, and relevancy. Over a three-month period, we implemented a suite of strategic enhancements across the client’s Google Ads account.
Each tactic was chosen to support the client’s goal of increasing high-quality leads while reducing wasted ad spend, a foundational principle of Muumba Web Digital’s paid media solutions.
This case study illustrates how Muumba Web Digital’s tailored digital marketing solutions can rapidly improve advertising performance, even in crowded, competitive markets. By combining search intent data, local optimization, and creative testing, we delivered measurable impact where it matters most: conversions and cost savings.