With just $5/day in ad spend, Muumba Web Digital launched a highly targeted Facebook campaign for a local roofing company. In two weeks, lead volume doubled and costs dropped through A/B testing and daily optimization. This proves that small budgets, when smartly deployed, can drive measurable growth in competitive industries.
Roofing is a competitive, location-specific industry where trust, quick response, and online visibility are key to winning clients. This roofing company came to Muumba Web Digital with a clear goal: generate more leads, increase traffic, and grow sales.
Located in a narrowly targeted service area, the challenge was how to make the most impact with a limited advertising budget.
The client’s objective was lead generation and website traffic, but the location they served was very specific, making it difficult to scale with traditional organic search strategies alone.
To generate traction, they were running Facebook ads with minimal direction or optimization. We knew that to deliver high-quality results, we needed to craft a lean but smart campaign that could perform well in a competitive environment.
We started by identifying and integrating the business’s Unique Selling Proposition (USP) into a compelling ad copy. Our campaign launched with a modest daily budget of $5. The first objective was to drive traffic to the website while testing what resonated best with the audience.
We used A/B testing on ad creatives and copy to maximize performance. The campaign was monitored and optimized daily to ensure ongoing improvement.
Despite the modest budget, the campaign more than doubled in effectiveness in just two weeks. Lead volume increased, while cost per click and cost per lead dropped steadily through optimization.
This case demonstrates that even with a limited budget, a targeted and focused strategy on a platform like Facebook can yield measurable results. The roofing business saw steady performance gains in reach, engagement, and conversions. With continued optimization and a longer campaign timeline, the upward trend suggests significant potential for further lead generation and business growth. Facebook ads, when backed by strong messaging and ongoing A/B testing, provide an affordable and scalable solution for service-based businesses looking to build local audiences and drive sales.